As an SEO Specialist, you will be responsible for developing and executing strategies to increase organic search rankings, improve website performance, and attract high-quality traffic.
You will work closely with content teams, developers, designers, and marketing teams to ensure that all digital assets follow SEO best practices and achieve measurable growth.

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This role requires strong analytical skills, a deep understanding of search engine algorithms, and the ability to create data-driven optimization strategies.

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1. Conduct keyword research and identify ranking opportunities across website pages.
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2. Optimize website content, metadata, and on-page elements to improve search performance.
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3. Perform technical SEO audits and work with developers to fix site issues.
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4. Build and manage link-building strategies and outreach campaigns.
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5. Track and analyze SEO performance using tools like Google Analytics & Search Console.
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6. Collaborate with content creators to develop SEO-friendly blogs, landing pages, and copy.
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7. Monitor competitors and stay updated on the latest SEO trends and algorithm changes.
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8. Prepare SEO reports, insights, and growth recommendations for leadership teams.

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1. Bachelor’s degree in Marketing, Digital Media, Communications, or related fields.
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2. 1–4 years of experience in SEO, digital marketing, or search optimization roles.
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3. Strong knowledge of search engine algorithms, ranking factors, and SEO tools.
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4. Hands-on experience with Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
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5. Basic understanding of HTML, CSS, and CMS platforms like WordPress (Bonus).
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6. Strong analytical thinking and ability to interpret data into actionable insights.

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